If we want to give a general definition of a digital marketing company, we can say that in order to establish the online presence of a business, designing a website or creating pages on social media is essential. With the advancement of technology and the rise of online marketing, traditional advertising no longer meets the needs, and businesses must focus on new strategies to increase and attract customers.
As is evident, digital marketing agencies often use the term “digital,” but sometimes they also turn to traditional marketing methods, as they believe some traditional techniques can help achieve their goals.
For optimal results, it is important to understand which marketing tactics work best for your target audience. This post takes a deep dive into the most effective digital marketing strategies and best practices for achieving your business goals.
General definition of a digital marketing company.
A digital marketing company operates in the field of advertising and marketing within the digital space. These organizations typically offer a variety of services aimed at increasing online presence and sales of their clients’ products or services.
With technology advancing rapidly at every moment, it is essential to constantly move in line with these changes.
Why Digital Marketing is Important!
The success of every business has its own path and methods. However, businesses must find effective ways to spread the word about their products and services, and this has never been more challenging than today. Consumers are always looking for ways to build trust. Trust in your business, trust in your products and services, quality, credibility, and everything you offer. Establishing this convincing content on digital marketing platforms is one of the ways to differentiate yourself from others and your competitors.
Another reason why digital marketing is so important for businesses is this: it’s where your ideal customer is socializing. According to research experts from Statista, by 2023, there will be 5.19 billion internet users and 4.88 billion social media users worldwide. On average, internet users spend six hours and 40 minutes online every day.
This type of marketing also provides incredible opportunities for businesses that want to get noticed for their products and services. Digital marketing is a way that offers nearly endless opportunities to connect with potential customers and is a vital component of marketing for any business.
Some services of a digital marketing company
Creating a strong strategy for digital marketing begins with a better understanding of the types of marketing methods that bring the best return. Below, I will introduce you to 5 types of digital marketing: social media marketing, search engine marketing (SEO), pay-per-click (PPC) advertising, email marketing, mobile marketing, and content marketing.
1-Social Media Marketing
Social media marketing is one of the most popular forms of digital marketing. In the United States alone, over 308 million people access a social network at least once a month. People of all ages use social media for entertainment, connecting with others, gaining information about specific interests, and shopping.
For gaining representation and high sales, social media statistics show that social media can be the primary source of brand information for 78% of internet users. Nearly half of American consumers have stated that they made a purchase through social media.
The most reputable social platforms include YouTube, Facebook, TikTok, Instagram, WhatsApp, Pinterest, LinkedIn, Snapchat, and X (formerly Twitter). New platforms like BeReal and Poparazzi are regularly entering the market.
The social landscape is constantly evolving. For example, Twitter, now X, was once one of the top platforms, but it now seems that its social channel is facing issues. Twitter has lost nearly 32 million users since Elon Musk acquired the platform in 2022, while TikTok, which didn’t even reach the international stage until 2017, now has over 1.7 billion active monthly users.
Digital marketers must always stay aware of the changes in social media channels to avoid losing their growth trajectory.
2-SEO
Search Engine Optimization (SEO) is a fundamental strategy in digital marketing for businesses that aim to drive traffic to their website. SEO is the process of optimizing your website to ensure that search engines like Google rank your site high in the Search Engine Results Pages (SERP).
SEO is all about driving organic traffic to your website. Unlike paid advertising, with SEO, visitors who find your website are not coming from paid searches. Nearly 8.5 billion searches are conducted on Google every day, offering ample opportunities for businesses to promote their products and services. Achieving a high ranking on Google is key to driving more traffic to your website.
In a survey conducted by Search Engine Journal, 49% of respondents stated that SEO provides the highest return on investment (ROI) of any digital marketing channel. You can gain more knowledge about Google ranking factors through further education or by using the best SEO tools and software. Additionally, you can collaborate with an SEO service or agency to create and easily manage an advanced SEO plan for your business.
3-Pay-Per-Click (PPC) Advertising
Pay-Per-Click advertising is exactly what its name suggests.
In PPC marketing, some online business owners pay for sponsored ads in search engines or on websites. For example, when someone searches for a phrase on Google, the search results page will display a list of relevant web pages. Often, the pages in these lists are compiled using algorithms and search engine standards, showing the best results.
Google Ads is the largest PPC platform in the world. Many businesses that engage in SEO marketing also participate in PPC advertising on Google. Paid ads on Google typically appear at the top of users’ search results, which can drive even more traffic to your website.
Note: Google Ads is not the only way to run PPC ads. You can also purchase PPC ads through Microsoft’s Bing search network and partner sites, as well as on social media platforms like YouTube, Facebook, Instagram, Snapchat, LinkedIn, Amazon, and TikTok.
4-Email Marketing
Email marketing is another fundamental strategy of digital marketing used by a digital marketing company, and it is likely one of your choices as well.
To succeed in email marketing, you need to have a strategy for collecting email addresses from customers and prospects. Many businesses consider every interaction with a customer an opportunity to collect emails, sometimes offering special incentives to join the email list. Your business website is also a great place to offer incentives to visitors so you can grow your email database.
Growing and nurturing your email list is crucial for successful email marketing. Instead of managing your business emails manually, most marketers use email marketing software. The best email marketing software makes it easy to keep your email database up-to-date and manage people who subscribe or unsubscribe.
Learn more: Definition of Email Marketing: 0 to 100 of Email Marketing
In the United States alone, there are over 310 million smartphone users, so it’s no surprise that mobile marketing has become a popular strategy in digital marketing for businesses.
Mobile marketing is typically done through text messaging or Short Message Service (SMS). The open rate for text messages is estimated to be as high as 98%, which can be one of the effective reasons. While text messaging is the most common solution for marketing through mobile devices, alerts from mobile apps and social media networks can also be received on smartphones. Business applications for mobile marketing are expanding day by day.
5-Mobile Marketing
In the United States alone, there are over 310 million smartphone users, so it’s no surprise that mobile marketing has become a popular strategy in digital marketing for businesses.
Mobile marketing is typically done through text messaging or Short Message Service (SMS). The open rate for text messages is estimated to be as high as 98%, which can be one of the effective reasons. While text messaging is the most common solution for marketing through mobile devices, alerts from mobile apps and social media networks can also be received on smartphones. Business applications for mobile marketing are expanding day by day.
Content Marketing
Every type of digital marketing requires engaging content to capture attention and attract customers. Content marketing is a term used to describe the various types of content you can create for use in your marketing campaigns.
Content marketing can take many forms, including blogs, infographics, research reports, e-books, videos, podcasts, quizzes, and webinars. Unlike advertising, content marketing is not overtly promotional but uses more suitable tactics to inform, educate, or influence the target market.
You can use content marketing to build authority in specific areas or generate excitement for your brand. One of the key advantages of content marketing is that you can implement it on virtually any budget.
These are just a few examples of services that a digital marketing company may offer. These companies typically aim to improve the advertising and marketing results of their clients by utilizing a variety of digital tools and techniques.
To enhance your business performance, you need digital marketing companies to guide you on the path of transformation and growth.
“My name is Hamidreza Azizi, I am a senior marketing management expert, founder, and CEO of the digital marketing and advertising agency Baala and the CTB Kala store, with over 13 years of experience in digital marketing, business, and advertising. I can accompany you on your business growth journey.”
“For starting a powerful business, you can contact me for consultation.”
